When looking at targeting repeat customers for any brand, the idea of having a reward program immediately comes to mind as it is a good way to establish a strong relationship and trust with them. This often also leads to customer referrals, which is the ultimate form of free marketing! So the question is, should you … Continue reading Which reward program type to choose for your business?
The first thought is, do we need yet another loyalty program in the market? There is always room for more rewards to customers of course, but let's discover some of the elements of the reward program that could be beneficial. Launching a rewards program for on-demand service startups makes sense in principle, where customer loyalty … Continue reading Why Careem and Uber are launching a rewards program?