According to a study done by CGI, 81% of bank customers expect incentives and special benefits from their bank’s rewards programs. For that reason, banks utilize these loyalty programs as a strategic marketing tool to maintain current customers and acquire new ones. For our followers in Saudi Arabia, PointCheckout compiled a list of Top 5 … Continue reading Top 5 Reward Programs in Saudi Arabia’s Banking Sector
Pains and remedies of modern-day reward programs
Bashar Saleh, CEO of PointCheckout, discusses the pains and inefficiencies facing reward programs and their members while examining some solutions to those issues The business of loyalty: an ever-growing opportunity Over 7.6 billion members across more than 10,000 reward programs have an estimated 360 billion US dollars’ worth of points and miles sitting in their member … Continue reading Pains and remedies of modern-day reward programs
How to Use Your Rewards Credit Card Wisely
Have you ever seen a bank’s ad telling you that you can gain thousands of redeemable points just by using their credit? Well, it’s not far from the truth because it is possible to use a rewards credit card to gain a significant amount of points to be redeemed at retail outlets or for air … Continue reading How to Use Your Rewards Credit Card Wisely
Is My Loyalty Program Right For Me?
It’s likely that you have some loyalty cards in your wallet, a few hanging from your keychain, and a couple of apps on your phone. It is also very likely that you are not entirely sure about the details of your earnings and redemption schemes, how many points you currently have, and what you can … Continue reading Is My Loyalty Program Right For Me?
