When looking at targeting repeat customers for any brand, the idea of having a reward program immediately comes to mind as it is a good way to establish a strong relationship and trust with them. This often also leads to customer referrals, which is the ultimate form of free marketing! So the question is, should you … Continue reading Which reward program type to choose for your business?
The many options available in the market and the rapid changes in the business world and technology have made customers more educated and intelligent when choosing the brand or service provider they want to buy or deal with. Therefore, brand owners and service providers have to make a greater effort to attract customers and maintain … Continue reading How do reward programs contribute to increasing sales?
Bashar Saleh, CEO of PointCheckout, discusses the pains and inefficiencies facing reward programs and their members while examining some solutions to those issues The business of loyalty: an ever-growing opportunity Over 7.6 billion members across more than 10,000 reward programs have an estimated 360 billion US dollars’ worth of points and miles sitting in their member … Continue reading Pains and remedies of modern-day reward programs
The first thought is, do we need yet another loyalty program in the market? There is always room for more rewards to customers of course, but let's discover some of the elements of the reward program that could be beneficial. Launching a rewards program for on-demand service startups makes sense in principle, where customer loyalty … Continue reading Why Careem and Uber are launching a rewards program?
It comes as a surprise sometimes to many loyalty program managers in the industry that members do not redeem their reward points or miles as often as they like, if at all. They went through the trouble of signing up and are actively collecting points or miles, however thousands of customers still do not utilize … Continue reading Why don’t people redeem anymore?
For anyone who has loyalty points somewhere (and actually knows how much they have!), its always a dilemma between earning and spending: should you spend what you collect quick, or hoard as much as you can for a nice big reward. There are two sides of the coin here, with many loyalty members consciously pursuing … Continue reading Should I spend or save my points?
It’s likely that you have some loyalty cards in your wallet, a few hanging from your keychain, and a couple of apps on your phone. It is also very likely that you are not entirely sure about the details of your earnings and redemption schemes, how many points you currently have, and what you can … Continue reading Is My Loyalty Program Right For Me?