Companies are in a constant race to find the “The Perfect Customers” these are the ones who are actively engaged in the companies’ offers and trust their services enough to pursue new offers because they are certain of the quality they will receive. A customer loyalty program is your way of appreciating these loyal customers … Continue reading 5 Reasons you should have a Customer Loyalty Program
Customers enjoy loyalty programs because of the members-only benefits and promotions they would get out of it. Many of the value-conscious shoppers would invest highly in such programs if the rewards were personalized and relatable to their interests. Consider the below 4 factors when building your customer loyalty program: 1. The Program’s Name As simple … Continue reading Factors to consider when building a Customer Loyalty Program
Bashar Saleh, CEO of PointCheckout, discusses the pains and inefficiencies facing reward programs and their members while examining some solutions to those issues The business of loyalty: an ever-growing opportunity Over 7.6 billion members across more than 10,000 reward programs have an estimated 360 billion US dollars’ worth of points and miles sitting in their member … Continue reading Pains and remedies of modern-day reward programs
Have you ever seen a bank’s ad telling you that you can gain thousands of redeemable points just by using their credit? Well, it’s not far from the truth because it is possible to use a rewards credit card to gain a significant amount of points to be redeemed at retail outlets or for air … Continue reading How to Use Your Rewards Credit Card Wisely
It comes as a surprise sometimes to many loyalty program managers in the industry that members do not redeem their reward points or miles as often as they like, if at all. They went through the trouble of signing up and are actively collecting points or miles, however thousands of customers still do not utilize … Continue reading Why don’t people redeem anymore?
For anyone who has loyalty points somewhere (and actually knows how much they have!), its always a dilemma between earning and spending: should you spend what you collect quick, or hoard as much as you can for a nice big reward. There are two sides of the coin here, with many loyalty members consciously pursuing … Continue reading Should I spend or save my points?
It’s likely that you have some loyalty cards in your wallet, a few hanging from your keychain, and a couple of apps on your phone. It is also very likely that you are not entirely sure about the details of your earnings and redemption schemes, how many points you currently have, and what you can … Continue reading Is My Loyalty Program Right For Me?